State of Pricing in Q3
A webinar with Mark Stiving, Steven Forth and Karan Sood
This is an out of turn newsletter edition for a webinar announcement.
I am going live today with two of the most well knows people in pricing: Mark Stiving and Steven Forth.
Together we will break down what really happened in pricing in Q3 and what is coming next. Register here.
If pricing feels like it is changing faster than ever, that is because it is. Pricing models are changing, prices are increasing, companies are arming themselves with more and more consumption and customer value data to figure out the best pricing model for their product. A lot has happened and lot will continue to happen.
This is your last chance to register to attend or receive the recording.
Today’s conversation covers the biggest shifts shaping Q4 and 2026:
1. Token and Credit Based Pricing
Why AI vendors are moving to credits, will this get widely adopted
How to handle objections for credit models
Fresh research from Ibbaka on the topic.
2. Vibe Coding and its impact on pricing
What vibe coding actually is
Why it changes how products are built
How pricing models for vibe coded apps will evolve
Who is already using it ?
3. Major pricing moves from Salesforce, Microsoft and others
Salesforce: Changes to the agent force pricing model
Microsoft: Steep price increases
Copilot: From free preview to metered message based pricing
4. Cost of Compute
What does changing compute cost mean for pricing ?
Whether compute will become a scarce resource
If you want a fast and accurate read on where pricing is heading, this is the room to be in.
Webinar Details
Topic: What Happened in Pricing Q3 2025
Speakers: Mark Stiving, Steven Forth, Karan Sood
Date: Today, November 20,
Time: 12 noon EST/9 PST
Registration Link: https://us02web.zoom.us/webinar/register/9817624482645/WN_mGhOYUi3RYqDo_SOyeszIQ
Why attend
Pricing leaders are navigating AI agents, consumption models, compute costs and the shift away from legacy discounting.
This session turns the noise into a clear and structured set of insights you can act on tomorrow.
See you there ! Register here.
Karan
Founder, PricingTribe
Sr. Director, Pricing, Rakuten Kobo
Enjoyed the discussion today.